A unique symbol system created through following a structured approach to research, taxonomy, process methodology, logic, and user comprehension. The symbol system was later used to develop an immersive storytelling exhibition.

The Legends of the Sea exhibition highlights the impact and importance of storytelling by exploring the origins and tales of nine sea legends. Whether it’s to connect people in communities or to mask danger with caricatures, every legend has an underlying purpose and story.

finding the form

Initial sketches of 3 referents with different complexity levels exploring various view points and angles. Sketch iterations of various graphic styles were developed to create a homogeneous graphic language across the three referents through grid and logic.

final symbol system

exhibition concept sketches

visitor personas

style guide

exhibit space studies

To study each exhibit space I explored three sea legends used previously when developing the graphic language for the symbol system and utilized previous research imagery to occupy the walls. A speaker station would be placed in the center to establish the speaker as the vocal point in each space.

speaker station installation

To enhance interactions between speakers and users, a speaker station wall would be installed that includes story session information, stickers for the Book of Sea Legends, and a colorful led display.

The wall would be made of black matte alucabond panels with a laser cut mask of each sea legend revealing the internally lit gradient light display.

the book of sea legends

By including the speaker schedule & map, exhibit material and utilizing a sticker catalog system, The Book of Sea Legends is a useful tool in organizing, planning and remembering the exhibition experience.